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A NEW INTERNATIONAL HOSPITALITY
MANAGEMENT COLLEGE OPENS IN MANILA FEW
INDUSTRIES ARE AS EXCITING and fast-paced as the global hospitality
industry—an amalgam of the hotel, restaurant, airline and
cruise industries—and few are growing as rapidly. According
to the World Travel and Tourism Council, travel and tourism activities
in 2005 alone will directly account for 74 million jobs and generate
US$1.7 trillion in Gross Domestic Product (GDP) worldwide. The
WTTC estimates that the industry will grow over the next ten years
to 85 million jobs and US$2.6 trillion of GDP.
The growing global market for hospitality-related services—particularly
in the burgeoning Asia-Pacific region—is generating unprecedented
opportunities for graduates of top hospitality management and
culinary arts programs.
Enderun Colleges, a new hospitality management school, has a
mission to prepare its students for leadership positions in this
dynamic global industry, not only by providing them with unrivalled
professional, and management training, but by grounding them in
the humanities, social sciences, arts, and practical physical
sciences. Enderun’s core curriculum is patterned after those
of the world’s top liberal arts colleges, while its management
and professional training programs are in a class of their own.
Enderun has assembled a world-class faculty roster as well as
a lineup of strong corporate partners for unique internship placements
and upwardly mobile employment opportunities for students and
graduates.
Spread over four years, Enderun’s carefully crafted Program
of Study leads to a Bachelor’s Degree in  International
Hospitality Management (BS-IHM). Students are given the option
of pursuing, depending on their inclinations and preferences,
one of two major areas of study: Culinary Arts and Hotel Administration.
The Bachelor’s Degree Program consists of six semesters
on the Enderun campus and two semesters of practical internship
in Enderun’s partner establishments all over the world.
It provides students with a solid foundation for building a career
in hospitality management, but its emphasis on international internships
is what truly gives it a distinctive edge over other hospitality
management courses.
Enderun occupies two floors of the Wynsum Corporate Plaza, a
grade A office tower in Manila’s Ortigas Central Business
District. The College expects to enroll its first full freshman
class in June 2006, and gradually scale its enrollment to more
than 2000 students by 2010. To accommodate a larger student enrollment,
a new campus at the Bonifacio Global City is currently in pre-development
and slated to open in late 2007.
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